The Intelligent Arena. What happens when sport gains a second intelligence?
Sport has always been a contest of human instinct, preparation and performance. Now intelligence is entering the arena in a new way.
Velocity · trajectories · biometrics · precision
The athlete remains human. The intelligence around them is changing. Six domains.
- 01
Play
How AI changes the athlete experience.
- 02
Perform
Performance analytics, coaching and preparation.
- 03
Compete
Scouting, tactics and decision-making.
- 04
Connect
Fans, media and communities.
- 05
Protect
Integrity, safety, privacy and trust.
- 06
Grow
Commercial opportunity and the future of sport.
From the training ground to the grandstand.
Topics in scope for this world. Sessions, hosts and formats are revealed as they are confirmed.
- Athlete performance
- Injury prevention
- Sports science
- Coaching intelligence
- Scouting and recruitment
- Fan experience
- Broadcast and media
- Venue operations
- Ticketing and stadium technology
- Sponsorship
- Women's sport
- Community sport
- Accessibility
- Integrity
- Gambling-related risk and responsible technology
- Data governance
- Athlete privacy
The Second Brain. Proposed.
A live demonstration showing how AI reads movement, tactics, performance and decision-making — run in the open, with the failures visible. Proposed only: it will be staged if it can be made genuinely functional, not simulated.
See AI:NEXT Live formats- 01
Whose data is an athlete's body?
- 02
What does informed consent look like for a 16-year-old in a talent pathway?
- 03
Where does performance analysis end and surveillance begin?
- 04
How does community sport get the benefit when the money sits in elite sport?
- 05
What role should responsible technology play where gambling and sport meet?
Sport organisations, athletes, scientists and builders all belong in this room.
Nothing here is a confirmed line-up. Tell us what you would bring into World 09 and how you want to participate.
Other pathways
- Register speaker interestFor a specific talk on stage — select The Intelligent Arena as your world.
- Partner on this world
- The AI × Sport tea table
- AI:CANBERRAFor leaders shaping national capability — including sport and integrity.